Why GTM Teams Struggle with Legacy ABM

Growth-stage companies are rejecting category leaders like 6sense and Demandbase. Not because ABM doesn't work—but because these platforms create more work than pipeline.

Here's what we keep hearing from inbound leads:

"The price doesn't match the value."

Six-figure contracts for intent scores that sales teams don't trust. One CMO told us his 6sense CSM claimed they "influenced" 80% of pipeline. The definition? Any account that touched 6sense at any point in the deal cycle. That's not influence. That's existing while deals happened.

"Implementation takes forever."

6+ months to go live means your market has already moved on by the time you're up and running.

"ROI is impossible to measure."

"Influenced pipeline" metrics live in vendor dashboards, not your CRM. You can't prove what actually drove revenue, which makes renewal conversations painful.

"It surfaces intelligence, not actions."

You see that a Fortune 500 company visited your pricing page. Great. Now manually find the right person among 50,000 employees, research their role, craft a personalized message, and hope you're not too late. The platform showed you the signal. You still do all the work.

"The scoring is a black box."

No one can explain why Account A scored 98 and Account B scored 47. Sales reps get burned once on a "high-intent" account that goes nowhere, and they never trust the scores again.

⚡️ Introducing ABM 2.0

ABM 2.0 isn't about better dashboards or more intent data. It's about AI agents that act on signals in real-time, not humans reacting to dashboards days later.

Here's what changes:

• From static scoring to continuous research

Agents don't just score accounts—they actively research each one to validate ICP fit. They analyze firmographics, tech stack, team structure, funding, and buying signals to surface only accounts worth pursuing.

• From signals in dashboards to signals triggering action

The best signal is worthless if it requires manual follow-up. ABM 2.0 means agents monitor intent continuously and automatically deploy campaigns the moment buying signals spike—across email, ads, and SDR outreach.

• From "influenced pipeline" to actual generated pipeline

We track one thing: pipeline where Seam sourced the primary contact AND triggered the engagement. Not influenced. Not touched. Actually generated. And it lives in your CRM, not our dashboard.

• From months of implementation to weeks

No 6-month onboarding. No endless configuration. Agents are pre-trained on ABM workflows and start generating pipeline in weeks.

This is the shift from intent platforms to action platforms. From dashboards to outcomes. From signals you react to, to agents that act for you.

How It Works

Seam uses AI agents to automate the entire ABM motion—from account research to campaign execution to pipeline generation.

1/ Research your best-fit accounts

Agents conduct deep research on every account to validate ICP fit. They analyze firmographics, tech stack, team structure, and more to surface only the accounts worth your time. No more spray-and-pray targeting.

2/ Capture company and person-level intent

Monitor intent signals at both the account and person level. Know which decision-makers are active, what topics they're researching, and when to engage. Agents aggregate signals across the entire buying committee, not just at the account level.

3/ Execute multichannel plays

Launch coordinated campaigns across email, ads, and SDR outreach. Plays blend human and automated touchpoints, all triggered by real-time signals. When intent spikes, agents automatically deploy the right campaign to the right people.

4/ Track ROI automatically

End-to-end reporting that shows exactly which plays generate pipeline. Double down on what works and pause what doesn't. Every dollar of pipeline is traced to a specific contact Seam found and engaged.

The result? A growth flywheel:

Capture engagement → Aggregate signals → Segment by buying stage → Deploy campaigns → Generate new engagement → Re-segment and redeploy. Each campaign informs the next, creating a cohesive buying journey that compounds over time.

Proven Results: Strong Return on Spend with Seam

Early customers are seeing results that legacy ABM platforms can't match:

• $23 in pipeline for every $1 spent within 40 days of go-live. Full contract value covered in closed/won revenue in the first quarter.

• 4x faster signal-to-outreach time compared to manual processes. When a target account visits your pricing page, agents engage within hours, not days.

• 35% increase in qualified pipeline through precisely timed engagement. Reaching buyers when they're actively researching drives higher conversion rates.

• Significantly reduced operational overhead by automating research, prospecting, and campaign execution. Your team focuses on closing deals, not managing dashboards.

Get Started with ABM Today

Ready to replace dashboards with pipeline? Book time with our team and we'll get your first play running in under 30 minutes - for free.

Join Our Team

Excited about building the future of AI-native ABM? We're hiring passionate individuals eager to shape the next generation of go-to-market technology.