Challenge: Inaccurate data impacting decision making

Cribl’s revenue teams rely on accurate account data to set strategy, allocate resources, and prioritize accounts with confidence. But their existing data sources weren’t cutting it. The team needed up-to-date data points specific to their business to ensure they were prioritizing the right accounts. Without a solution, they risked relying on stale or inaccurate data, leading to misallocated resources, less predictability and missed opportunities.

Solution: Easy to use, powerful customization

Seam AI stood out for its powerful customization capabilities and ease of use. Cribl’s Senior Director of Data & Analytics , Priya Gupta, emphasized how Seam’s flexibility made it possible to iterate on the fly and get the exact information they needed, without complex setups or workarounds.

Seam was incredibly easy to customize, and the support from was exceptional. After evaluating four other vendors, Seam was the only one providing accurate answers quickly to our challenging questions.

Unlike other vendors Cribl evaluated, Seam was built for enterprise scale and infrastructure, integrating seamlessly with their Snowflake environment and handling tens of thousands of records at once.

Setting everything up and connecting to Snowflake was incredibly easy.

Impact: More accurate TAM estimation and smarter sales strategy by leveraging Seam AI, Cribl was able to:

1. Automate custom account research and classification, eliminating manual guesswork.

2. Ensure their strategy was based on data and insights specific to their business.

3. Help their sales team prioritize the right accounts, improving efficiency and focus.