TLDR: Go-to-market teams are under pressure to leverage AI effectively, but many struggle to identify practical, impactful use cases. Today, Seam AI launches Agent Plays—out-of-the-box AI campaigns designed to trigger prospect engagement precisely when intent spikes.
Why GTM Teams Struggle to Adopt AI
Chief Marketing Officers (CMOs), Chief Revenue Officers (CROs), and growth leaders universally recognize the potential of AI. But here's the honest truth: despite immense pressure, most go-to-market teams are stuck in experimentation mode, unsure where or how to practically implement AI.
Only a handful of companies have successfully navigated this AI journey. For everyone else, AI adoption feels fragmented, unclear, and uncertain.
At Seam AI, we believe it’s time to bridge that gap. That’s why we built our latest feature: Agent Plays.
⚡️ Introducing Agent Plays
Agent Plays are pre-built AI-driven campaigns designed to engage your prospects automatically—exactly when their buying intent peaks. Instead of manual triggers or guesswork, our AI continuously monitors signals, instantly deploying campaigns when the moment is ripe.
- Outbound to companies visiting your website – engage website visitors who show immediate interest.
- Outbound to companies engaging with your LinkedIn Ads – convert ad interactions into meaningful conversations.
- Re-engaging closed/lost opportunities – reach prospects precisely when new buying signals surface.
- Programmatic outreach to new hires – capitalize on the opportunity presented by fresh decision-makers.
- Prospecting executive buyers – swiftly connect when new qualified leads emerge.
How Agent Plays Work
- Continuous Monitoring: Our agents constantly track intent signals across various data points.
- Automated Prospecting: Once a crucial event occurs, agents instantly identify the best-fit personas for outreach.
- Multi-channel Engagement: Prospects are effortlessly integrated into your existing systems, including CRM platforms, sales engagement tools, marketing automation software, and advertising channels.
This streamlined, automated approach significantly reduces manual overhead, allowing your team to focus on strategic tasks and high-impact conversations.
Proven Results: Accelerating Pipeline and Conversion
Early adopters of Seam AI’s Agent Plays are already seeing game-changing outcomes:
- 4x faster signal-to-outreach time compared to manual processes
- 35% increase in qualified pipeline generation through precisely timed engagement
- Significantly reduced operational overhead by automating intent-driven campaigns
- Higher conversion rates due to timely, contextually relevant outreach
Create Your First Agent Play Today
Ready to see Agent Plays in action? Book time with our team and we'll get your first play setup for free in under 30 minutes.
Join Our Team
Excited about building the future of practical, impactful AI for sales and marketing teams? We're hiring passionate individuals eager to shape the next generation of GTM technology. Explore opportunities here.
Challenge
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Prior to Unify, OpenPhone leveraged tools like Apollo.io, Outreach and Clearbit Reveal but struggled to produce consistent outbound results with them.
“We were surprised with how easy it was to set Unify up given how powerful it is. We integrated Unify with Salesforce and our website in an hour and then launched our first playbook the same day.” said Makalie
Giancarlo and Makalie saw Unify as a platform to connect the dots between their existing tools, and take a more data-driven approach to outbound. They saw an opportunity to replace manual processes and save time for themselves and other revenue leaders on the team.
Challenge
Prior to Unify, OpenPhone leveraged tools like Apollo.io, Outreach and Clearbit Reveal but struggled to produce consistent outbound results with them.
- List
- List
- List
“We were surprised with how easy it was to set Unify up given how powerful it is. We integrated Unify with Salesforce and our website in an hour and then launched our first playbook the same day.” said Makalie
Challenge
Prior to Unify, OpenPhone leveraged tools like Apollo.io, Outreach and Clearbit Reveal but struggled to produce consistent outbound results with them.
“We were surprised with how easy it was to set Unify up given how powerful it is. We integrated Unify with Salesforce and our website in an hour and then launched our first playbook the same day.” said Makalie
Giancarlo and Makalie saw Unify as a platform to connect the dots between their existing tools, and take a more data-driven approach to outbound. They saw an opportunity to replace manual processes and save time for themselves and other revenue leaders on the team.
Challenge
Prior to Unify, OpenPhone leveraged tools like Apollo.io, Outreach and Clearbit Reveal but struggled to produce consistent outbound results with them.
- List
- List
- List
“We were surprised with how easy it was to set Unify up given how powerful it is. We integrated Unify with Salesforce and our website in an hour and then launched our first playbook the same day.” said Makalie
